JENNA MUSIC VIDEO

Rob and Aaron Final Music Video

Jenna Final Music Video

Equipment information - Jenna

The Equipment to create our music video is very simple but used in the right way we can create the desired look for our music video.
We will use a canon video camera in order to film our music video. The camera is of high quality and creates a clear crisp image meaning our footage is of high quality.

A tripod is also needed to ensure the camera is stable. The camera is connected to the tripod and is a 3 legged stand for the camera. Tis will make sure that the camera is still meaning clearer and more stable images.

A dolly will be used for some of the shots. The tripod is connected to the dolly which are wheels that allow the camera and tripod to glide smoothly creating a clear film without jolts.

To edit our music video we will use iMovie. This is a high quality editing programme which will allow us to organise and edit our music video to how we would like it. 
By  using of all of this equipment we will be able to create a music video which will be of high quality.

Casting Information

Casting is very important within a music video as if you do not have the right person for that particular role then then it is not going to look good therefore auditioning for the cast is essential to make sure we have the correct actors/actresses. For our music video we are looking for preferably a male because that’s what is seen within the actual video and although we do not want to copy we think having a male will look better with our storyline. However, we are auditioning females as well in case we feel that they are better than the males in terms if acting/performing. We are looking for someone who fits the ‘office job’ stereotype, someone who commutes every day to go to work etc. we have not placed an age category of the type of person we want as we feel this is not necessary, however above 18 is better.

The type of person below is a basic character that would be ideal to fit into our music video, this is due to the fact he’s dressed smart and looks like who is the sort of person that works  within the city and gets the tube to work. This is perfect for us because we want to film at London Liverpool Street and this is where they would be commuting.

Rob

Shot List

This will then be repeated to show the same old same old routine people go through being a 'slave to money' and working 9-5 shifts.

Audition Information

We cast our auditions recently and we are currently reviewing the results of the three auditions. There were three people who auditioned for the role, however only one can have the main role.


The first audition was by a female, we asked her to read a short script and then once that was complete we asked her to act 30 seconds of the plot we have in mind. This allowed us to see what she would be like when she is actually within the piece. Reviewing her auditioned we believe she was very good and have placed her as a strong possibility.


The next audition was by a male, who we asked to complete the same as the previous person, however we decided straight after the audition he wasn't right for the role due to the fact his acting skills weren't as we had hoped.


Lastly, another male had an audition and after reviewing him against the female we believed that he was correct for the role as his acting skills were very good and he looked like the person we had in mind. 

Lighting Notes

Within our music video we are going to incorporate different variations of lighting, this ranges from high key to low key lighting. We are going to use high key lighting to connote present tense and low key lighting to connote the past tense. We believe this show the audience the difference between our characters life and how he use to live before he became homeless. As you can see below the difference between the two light variations and it clearly shows how they are used.

Magazine Advert Ideas

Location scouting

 

We have two locations that we are looking at, they are an office type place and somewhere that is run down and perfect for where homeless people go. We are looking at the four possibilities as we believe this will show the difference in lifestyles from when he was a well paid businessman to a homeless man.

Props Information

We plan to have a range of props within our music video as we believe this will be a good convention of the genre we are targeting and will make it clear for our audience members. Moreover, the first prop we are going to use is the use of a

Costume Information

 
There are three different costumes that our actor/actress will wear, this is because we have three main scenes, which are; pyjamas, office type clothes and weekend enjoyment clothes. We need outfits for both men and women as in case we cannot get a male actor then we might need female actress and therefore will need a costumes for her.

 
Pyjamas:
We have chosen these as we feel they are simple and would work well with our video.
 

 

Weekend:
We have chosen these as we feel they are simple and casual but are very different to the office clothes to show the difference between working and weekend.

Office:
We want the office clothes to look uncomfortable as we want to show the pain of work so we need to select this costume carefully.

 -Rob and Jenna

 

 

 

 

 

 

 

Inspiration From Music Videos

When we were deciding on our genre of our music video and the type of music video we wanted to create. We were inspired by a number of different films and videos. One film we were inspired by was ‘imagine dragons – radioactive’ the start of this music video was very helpful for us as a group as we knew we wanted to start the piece off quite slowly with the camera facing towards the sky and then panning downwards into a woodlands type area. Moreover, when I was conducing my research into music videos within our genre I came across this video and it really inspired us in how to start our video.

Also, another music video we were inspired by was ‘Coldplay – yellow’, this was due the fact we had an initial idea of the camera following the performer whilst they are walking. Although this video doesn’t really show this it helped us as we had so many ideas in mind and when watching this it made us decide on what we thought was best.

Furthermore, we were not really inspired by any films as such, this is due to the fact our genre is quite unpopular in comparison to other genres like RnB etc. this meant that we took a lot of inspiration from music videos within our genre.

-Rob

Research Into Chosen Artist

The Verve are a English rock band formed in Wigan in 1990. It was formed by vocalist Richard Ashcroft, guitarist Nick McCabe, bass guitarist Simon Jones and drummer Peter Salisbury The band's breakthrough was in 1997  with the album Urban Hymns, one of the best-selling albums in UK Chart history. The album features the hit singles "Bitter Sweet Symphony", "The Drugs Don't Work" and "Lucky Man". In 1998, the band won two Brit Awards.  In February 1999, "Bitter Sweet Symphony" was nominated for the Grammy Award for Best Rock Song. Soon after their commercial peak, The Verve broke up in April 1999, citing internal conflicts.
This information was found on the official The Verve webpage.

Research Into Music Videos By Our Chosen Artist

Our chosen artist is the group The Verve and they have made a wide range of songs and music videos therefore when we were researching we looked a broad range of videos to try and gather as much information as we could to try and broaden our knowledge on our chosen artist and the type of videos they produce.

We looked at:

 

·         Sonnet

·         Lucky Man

Sonnet is a very futuristic music video as the props that are used are very colourful and there is a chair that looks like it is floating in the air. The colours are very bright as stated above and the house they use towards the middle of the piece is also bright. This video is very different in comparison to Bittersweet Symphony which shows how our artist target different audiences.

Lucky man is a lot different to the previous video, firstly the use of lighting is different, the lighting within this video is bright however it has an old theme running throughout whereas the other video was a futuristic one. This video is a performance based video which connotes they can not only perform narrative based videos but also performance.

Draft Storyboard

Lip Syncing Video

We decided to do some lip syncing practice before we actually went straight in and created our real music video because we needed to get a feel for how lip syncing worked. We decided to take a rather slow song to start with so that when we edited it, it would be easier.  We took the song ‘Drake – hold on, we’re going home’ and took about 40 seconds of the song and decided to experiment with lip syncing. Luckily someone already knew the song inside out so when he was miming it he was confide because he knew the song so well.

Lip syncing really helped us because it gave us a basic understanding of her lip syncing works and what types of editing techniques are useful when cutting from one bit to another. Having a practice go before the real thing also meant that we could have play around with the technology and understand what button does what. Below is the song from drake and the one next to it is the short section we did to try and gain an understanding for lip syncing.

 

Rob

Lip Syncing Practice

-Jenna

Favourite Music Videos

My favourite music video is Coldplay The Scientist. I like this videos as it has a narrative that is strong but it is not to similar. The video is filmed backwards which makes it different and therefore making people want to watch it more. It shows performance as the main character is the singer and we see him throughout the video. The line 'I'll take you back to the start' is exactly what he is doing in the video as he moved backwards in time. I like this as it is cleverly filmed as it goes back in time and the artist had to learn the lyrics of the song backwards in order for it to work which it think is very clever.
-Jenna

 

 

 

 The music video I have selected as my favourite is 'Snow patrol - chasing cars'. I have chosen this one as my favourite as I like the narrative throughout and it has been clearly thought out as a project. Also the lip syncing is really good as the lips correctly match what is playing in the background which creates a professional look to the video. 

-Aaron

 

The music video I have selected is 'Wiz khalifa See you again'. I have chose this as it is my favourite music video as I think the narrative is clearly projected through the lyrics of the song with the visuals shown within the music video.

 -Rob



Representation In Our Music Video

There are not a lot of representations in our music video.

Despite this we have got a representation of class in our music video. The video and song represents the working class. They are a 'slave to money' and have to work 9-5 to keep food on the table.. We feel that by presenting a man working and conforming to the ideology that the working class work for the upper class and have to work to keep alive and don't get to enjoy the money they are earning. 

We are also using the stereotypical representation of the man being the person in a relationship to go out and work as our main character is male. This is a stereotypical representation of gender that we are portraying in our work.

Age is represented in our Music Video.  Our main character is around the late teens early 20s mark. This is our target audience age so we feel that our audience could connect and understand our character and storyline. We feel that this age group are usually the most hard done by with money.. They have university to pay for or may be moving out and having to pay rent and mortgages. Therefore we feel that this links in with Bitter Sweet Symphony bad is representing the struggle of this age group.

Jenna Tubby

Plot & Narrative Work

Our initial ideas we have are displayed below in the different scenes.

We start off with the camera facing the sky and slowly panning down towards our actor. Song will then start to play in time with the footsteps of our actor.

 

 

 

 

 

 

 

Camera will then cut to bedroom where actor will be waking up. Camera will focus on clock to show the time he has to wake up for work. Also show a close up on his face to show the audience how tired he is.

Next scene is where our actor has to get on the train to work. We will show various shots of him walking whilst moving through the highly populated area. Hoping to use a panning shot to show the whole station and then go close up of our actor moving. We have permission to film here by the station as they granted our request to film. The station will be used twice, going to work and coming home from work.

 This is where our actor works; its showing what he does for a living and the use of close ups will be used to show the boredom/tiredness of his face.

Here is our actor “letting his hair down”, this side of the narrative is to show the difference between what he is like at work and how he acts when he is having fun and not at work. Lots of cuts will be used here and fast paced editing as we want to create an excitement and buzz around our actor to show he is having fun.

 

Rob

Target Audience Brief

From research we have decided to aim our music video at people aged 18-25. This is a large age gap but feel that people from these ages are more likely to listen to this music genre so will aim it to this age. We feel that this age is mature enough to listen to the music and understand the lyrics.  I also feel that this music is alternative and different. I feel this is the age that people are experimenting with their style and their sub culture. This means this song would appeal to an alternative group of people and these ages seem to be where people experiment. Overall I feel that this song would appeal to males due to the artist and the feel of the song, it will also appeal to females but it may be more appealing to men.

The demographic group for our music video would be D/E (students and working class) we have chosen this because of the age group we have specified. We will target this group by keeping the music video as realistic as possible. It will not include expensive possessions and therefore will appeal to people who cannot afford expensive items. We will keep the music realistic and easy to relate to for this demographic group. Also this age group are likely to be this Demographic as they are not earning as much as older people.
We want to target people who go to University or work everyday and don't enjoy it. Therefore meaning they can relate to our video. We want this as in out video we link the lyrics with the visual as we show someone hard at work with the lyrics 'you're a slave to money then you die'. By aiming our video at somebody who works allows them to relate to the music video.

We will try to show the difference between working and partying to the target audience by using different lighting to show a dull and boring work setting and a fun weekend setting, we hope that this is something our target audience can relate to.
We are using Hypodermic Needle Theory in our music video as the song and video are 'injecting' the message that you are a 'slave' to money. We will also use Goodwins theory in our music video showing the typical representations of music videos.

 

 

 

 

Music Video Brief

We have chosen bittersweet symphony by the verve. It has a clear narrative which is what we are looking to create. The song is also rather slow in terms of tempo therefore when we are doing lip syncing it will be easier for our actor to lip sync to make it look industry standard.

 

 

 

Initial Music Video Idea

Our initial idea for our music video is to show a lady or man working all week. This shows a link between the lyrics and the video with 'being a slave to money'. We then had the idea of the weekend coming and showing to change in character from hard working to 'party animal'.  We had the idea of them going back to work on the Monday and being back to normal but for the weekend to be thrilling and exciting.

Music Video Conventions

Music videos tend to include long shots, close ups and mid shots this creates emphasis on the locations, emotions and the artist. Close ups can be used to show emotion but also its shows a link between lyrics and the video. The camera tends to track the artist to show that all eyes are on them and they are the main attraction. Mise en scene is important in music videos its means the arrangement of performers, props and the scene of production. The mise en scene usually links in with the lyrics but it depends on how the video is going to work. Jump cuts are very popular in music videos it shows a sudden change from scene to scene and usually there are faster cuts with a quicker music pace.  The colours, props, lighting and costume really depend on the genre of music like pop music is more likely to have bright colours with high key lighting whereas rock is more likely to have low key lighting with darker colours. Some music videos are black and white or have black and white parts in them this emphasises a particular mood so are more popular with sad songs or alternative/rock music. Artificial lighting is used in some music videos to put the artist in an enhanced look. Props aid to create a significance to a particular object or people, they are used  to link in with the lyrics sometimes and to show a narrative. Costume is important and has a slight influence on how the viewer will dress. Pop/ Hip Hop videos tend to be up to date with fashion and wear clothes that are branded and in more mainstream fashion areas. Whereas alternative/rock tend to have their own style of clothing and set a style to viewers who want to look like them but don't set as much of a trend as pop and hiphop.

Jenna Tubby

Comparisons Of Music Videos

The generic conventions of music videos differ depending on the genre of the song. The pace of the video, costume, colour, shots, props, location and narrative will change depending on the genre of the music video.

The conventions of Indie/Rock/Alternative music videos are:
A use of dark colours and use of low key lighting, sometimes filmed in black and white or sepia to add an effect and show the genre of the music. The artist is shown a lot throughout the music video as It tends to be a performance based music video. There are also use of a lot of close ups and some long shots. The longshots are used to show the setting of the music video which adds to the theme of the music video and close ups are also used to show the emotion of a character or artist. There are some use of special effects in this again adding to the theme of the genre of the song. Dependent on the song the music video can either be fast paced or slow paced. Heavy rock music tends to have fast paced music videos to show the pace of the song itself whereas Alternative Rock may have slow paced videos to work with the pace of the song.

This is a  heavy rock music video and shows the conventions I have noted above.

 

This is an alternative Rock music video and follows the codes and conventions notes above.

 

 

The conventions of Hip Hop music videos are:

The use of lively and busy locations are usually used like Clubs and parties. There tends to be a use of alcohol and possibly drugs. In these videos you can usually see branded clothing and accessories and these videos are usually up to date with fashion and sometimes set trends. Money is regularly used in these videos including expensive cars and houses to show wealth.  To show the money the camera shots used tend to be long to establish and show the money involved and also close ups to show the money in jewellery and assets of the artist. Women tend to be the main part of these videos and women tend to be attractive and wanted by the men. These videos do not usually follow a storyline and Includes a lot of performance based parts.

 

 The conventions of Pop videos are:

There is a regular use and occurrence of bright colours throughout pop videos as they are usually up beat and have a happy narrative. They are usually performance based and include dance or a strong narrative. The narrative usually links in to what is being said in the lyrics. The artist and other characters tend to wear designer or in trend clothes to ensure they are looking their best they are also setting a trend. Pop videos are usually fun and lively which usually appeals to a younger audience like teens.

The conventions of House/Dance videos are:

Dance and House music videos tend to be upbeat and involve a lot of dancing and routines. The setting of these videos are usually clubs and party scenes showing where the songs are usually played a fitting with the theme of the song. Women like Hip Hop are usually shown to be sexual in these videos and don't tend to wear many clothes. Bright colours are also used in these videos with main colours being blues and purples. The narrative in these videos rarely link in with the lyrics and tend to be random.

 
This will help us when we create out music video as it allows us to understand the way different genre's have different genetic conventions. It us allows us to add things to our music video which we know suits the genre of our music video.

Jenna Tubby

Ideas for Digipak

This is a rough guide to the digipak I am looking at creating. It is very basic, however it outlines the ideas I have in mind. I want to have an image of our actor on the front cover to connote what his life is like now and then I want a brick wall on the other panels as I believe it will contrast well with the 'poor' theme this is shown throughout.