Comparisons Of Music Videos

The generic conventions of music videos differ depending on the genre of the song. The pace of the video, costume, colour, shots, props, location and narrative will change depending on the genre of the music video.

The conventions of Indie/Rock/Alternative music videos are:
A use of dark colours and use of low key lighting, sometimes filmed in black and white or sepia to add an effect and show the genre of the music. The artist is shown a lot throughout the music video as It tends to be a performance based music video. There are also use of a lot of close ups and some long shots. The longshots are used to show the setting of the music video which adds to the theme of the music video and close ups are also used to show the emotion of a character or artist. There are some use of special effects in this again adding to the theme of the genre of the song. Dependent on the song the music video can either be fast paced or slow paced. Heavy rock music tends to have fast paced music videos to show the pace of the song itself whereas Alternative Rock may have slow paced videos to work with the pace of the song.

This is a  heavy rock music video and shows the conventions I have noted above.

 

This is an alternative Rock music video and follows the codes and conventions notes above.

 

 

The conventions of Hip Hop music videos are:

The use of lively and busy locations are usually used like Clubs and parties. There tends to be a use of alcohol and possibly drugs. In these videos you can usually see branded clothing and accessories and these videos are usually up to date with fashion and sometimes set trends. Money is regularly used in these videos including expensive cars and houses to show wealth.  To show the money the camera shots used tend to be long to establish and show the money involved and also close ups to show the money in jewellery and assets of the artist. Women tend to be the main part of these videos and women tend to be attractive and wanted by the men. These videos do not usually follow a storyline and Includes a lot of performance based parts.

 

 The conventions of Pop videos are:

There is a regular use and occurrence of bright colours throughout pop videos as they are usually up beat and have a happy narrative. They are usually performance based and include dance or a strong narrative. The narrative usually links in to what is being said in the lyrics. The artist and other characters tend to wear designer or in trend clothes to ensure they are looking their best they are also setting a trend. Pop videos are usually fun and lively which usually appeals to a younger audience like teens.

The conventions of House/Dance videos are:

Dance and House music videos tend to be upbeat and involve a lot of dancing and routines. The setting of these videos are usually clubs and party scenes showing where the songs are usually played a fitting with the theme of the song. Women like Hip Hop are usually shown to be sexual in these videos and don't tend to wear many clothes. Bright colours are also used in these videos with main colours being blues and purples. The narrative in these videos rarely link in with the lyrics and tend to be random.

 
This will help us when we create out music video as it allows us to understand the way different genre's have different genetic conventions. It us allows us to add things to our music video which we know suits the genre of our music video.

Jenna Tubby